Italian hotels are on their last legs. In Rome a third of them are now closed and the situation is WORSE than it was in April 2020 during the first lockdown.

Well, firstly 138 countries cannot come to Italy for tourism purposes.
Then, if you are lucky enough to come from a country approved for tourism you will have to ensure that you:

1) Complete in a Passenger Locator Form
2) Undergo a molecular swab 72 hours before arriving in Italy with negative result or a negative antigenic test result 24 hours before to entry into Italy,
3) Present the COVID-19 Green Pass, or equivalent certificate, certifying the completion of the vaccination cycle to the transport operator at the time of boarding and to anyone appointed to carry out the checks.

4) Wear an FFP2 mask on the flight to Italy and in many places in Italy.
5) Make sure that your vaccines were not more than six months ago.
6) Hotels have to make sure all guests have a valid Green Pass or they will not accept you into their hotel, even if you have booked.

The Italian tourism industry seems to believe that all these requirements are putting off tourists who are instead going to countries like the UK where the only requirement is for you to show that you are vaccinated on arrival. That’s it!