Italy has been crowned the most-searched holiday destination in the world.
The survey used Google’s Keyword Planner, searching all languages, to determine the average monthly search volume in each country for the term “Holidays in X”.
Holidaymakers in countries such as New Zealand, the US, Canada, Brazil, China and Russia all chose Italy as their top destination.
This European summer is set to be busier than ever for many of Italy’s tourist hotspots, including Cinque Terre and Pompeii.
Meanwhile, Pompeii attracts more than 3.5 million visitors a year, and recent archaeological findings at the site are expected to increase visitor numbers in 2019.