Not surprising then that Starbucks, which is well-established elsewhere in Europe, has already delayed its entry into the Italian market.The company hopes its 2,300-sq.m Reserve Roastery – “the most beautiful Starbucks in the world” – will entice customers in for a new coffee experience.
The Milan Starbucks also features what the company calls its “first ever affogato station”, where staff use liquid nitrogen to make ice cream based on the traditional Italian dessert of of gelato topped with espresso.