Does Spain reign for the Brits? Which nations just can’t get enough of France? And which country is the world’s favorite holiday destination? We’ve analyzed Google data to discover every country’s most searched for a holiday destination.

We used Google’s Keyword Planner to establish the average monthly search volume in each country for the term ‘Holidays in X’ for over 870 destinations.


Each searched for the destination was then assigned to a country to provide a total search volume. The most searched for the country in each country was then chosen as the top destination.
In cases of tied search volumes, the country that was first alphabetically was chosen. All data was pulled during Nov and Dece 2018. All data available here.

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